Come Check Out The Farmer's Market at NBIMC!!

Contact:                                                                                              October 2011

Beth Salamon

Public Relations and Marketing

973-322-4926, esalamon@sbhcs.com

MEDIA ADVISORY

WHAT: Come and see what’s growing at Newark Beth Israel

Medical Center’s Farmers’ Market, now indoors

WHEN: Thursdays from 11 am - 4 pm

WHERE: At Newark Beth Israel Medical Center, 201 Lyons Avenue, Newark, in the ABC/discharge lobby

CONTACT: Call Tracy Munford, Director, Public Relations, for a visit or photo opportunity, (973) 926-4398.

Just because the chilly weather has arrived does not mean that the Farmers’ Market at Newark Beth Israel Medical Center disappears . . . it just moves indoors! The first hospital-based garden in Newark and Essex County, the Farmers’ Market was developed specifically to bring both nutrition and wellness education and greater access to healthy foods to Newark’s South Ward. The garden is made possible by Newark Beth Israel, Garden State Urban Farms (GSUF), and Shaping NJ, part of the Department of Health and Senior Services Office of Nutrition and Fitness.

Come and check out all the exciting things at the Farmers’ Market this Thursday:

• The Beth is displaying pumpkins that were painted by the Pre-K children at George Washington Carver School as part of the KidsFit program.  (see photo)

• Starting this Thursday, the market will be accepting credit/debit cards.

• Maple Avenue School student choir will be there at noon to sing.

• A new feature, Chef Bob will be making amazing pesto and olive tapenade.

Here is what will be served this week:

Jersey Beefsteak Tomatoes - large, juicy, sweet

Heirloom Cranberries - use for baking, very tart but great in crisps and pies

Asian Pears - large, delicious specialty items

Bartlett Pears - medium in size, light green to yellow, sweet

Jonagold Apples - large, green-yellow to crimson in color

Sicilian Eggplant - absolutely delicious, practically no seeds

Red Bell Peppers - great raw, crisp and sweet.

Arugala - peppery and delicious

Broccoli Rabe - robust, bitter, tiny florets.

Spinach - hearty, not too bitter.

Green Cabbage – in low supply, so come early

Red Onions - here by popular demand.

Specialty Pepper for hot pepper lovers:

Anaheim - mild variety of chili pepper.

Scotch Bonnets - orange to red in color

Orange Habanero - 40xs HOTTER than standard jalapeno.

Cheers to good health and great food!

Photo caption: A proud student from George Washington Carver School shows her pumpkin, which will be on display at Newark Beth Israel’s Farmers’ Market.

About NBIMC       

Newark Beth Israel Medical Center, (NBIMC), a 673-bed regional care teaching hospital, provides comprehensive health care to its local communities and well beyond.  NBIMC has more than 800 physicians, 3,200 employees and 150 volunteers with over 300,000 outpatient visits and 25,000 admissions annually.  NBIMC  is fifth in the nation in the number of heart transplants with better than expected outcomes, has the only lung transplant program in New Jersey, and combined with Saint Barnabas Medical Center, both Saint Barnabas Health Care System affiliates, is third in the nation for kidney transplants, by volume.  To learn more, visit us on line at www.newarkbeth.com

About CHoNJ        
Children's Hospital of New Jersey, located at Newark Beth Israel Medical Center and part of the Barnabas Health, is the state's premier hospital caring for children, with specialized services to treat ill and injured children from newborn to adolescent years and has the most comprehensive pediatric cardiac care program in the region as well as preventive programs that promote wellness in the community. For a referral to a pediatrician or pediatric specialist, please call 1-888-SBHS-123.   Join us on face book at Newark Beth Israel Medical Center and to register for our free on line E-Newsletter click http://www.saintbarnabas.com/hospitals/newark_beth_israel/contact/email-list.html